Starbuck and Baumard (2005) Learning from failures: Why it may not happen

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Learning from failures: Why it may not happen

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CONTRIBUTORS:

	Author:	Starbuck, William H. (University of Oregon)
	Author:	Baumard, Philippe (Instititut d'Administration des Entreprises d'Aix en Provence)

JOURNAL:

Long range planning, 38(??), 281 - 298.

YEAR:

2005

PUB TYPE:

Journal Article

SUBJECT(S):

None

DISCIPLINE:

Business/Management

HTTP:

LANGUAGE:

English

PUB ID:

103-419-847 (Last edited on 2005/09/15 08:18:57 GMT-6)

SPONSOR(S):

ABSTRACT:
This study analyzes the outcomes of fourteen strategic failures in a very large European telecommunication firm. The study asks what the company learned from these failures: Does learning from failure differ from learning from success? How did the learning from large failures differ that from the small failures? Rather disappointingly, the company learned little from its experiences. Why is learning from failures so difficult? What were the key impediments to learning?

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