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The influence of processing objectives on the perception of faces: An ERP study of race and gender perception.

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CONTRIBUTORS:
  Author Ito, Tiffany A.
  Author Urland, Geoffrey R.
JOURNAL:
  Journal of Personality and Social Psychology, 85(??), 616 - 626.
YEAR: 2003
PUB TYPE: Journal Article
SUBJECT(S): prejudice; stereotypes; ERP; social neuroscience; social psychology; black; white; P300; N100; N200; P200
DISCIPLINE: Psychology
HTTP: http://psych.colorado.edu/~tito/Ito%26Urland2003.pdf
LANGUAGE: English
PUB ID: 103-419-799 (Last edited on 2005/09/13 12:52:39 GMT-6)
SPONSOR(S):
 
ABSTRACT:
The degree to which perceivers automatically attend to and encode social category information was investigated. Event-related brain potentials were used to assess attentional and working-memory processes on-line as participants were presented with pictures of Black and White males and females. The authors found that attention was preferentially directed to Black targets very early in processing (by about 100 ms after stimulus onset) in both experiments. Attention to gender also emerged early but occurred about 50 ms later than attention to race. Later working-memory processes were sensitive to more complex relations between the group memberships of a target individual and the surrounding social context. These working-memory processes were sensitive to both the explicit categorization task participants were performing as well as more implicit, task-irrelevant categorization dimensions. Results are consistent with models suggesting that information about certain category dimensions is encoded relatively automatically.
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