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Nonconscious Idea Generation

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CONTRIBUTORS:
  Author Snyder, Allan
  Author Mitchell, John
  Author Ellwood, Sophie
  Author Yates, Angela
  Author Pallier, Gerry
JOURNAL:
  Psychological Reports, 94(??), 1325 - 1330.
YEAR: 2004
PUB TYPE: Journal Article
SUBJECT(S): problem solving, completed task, idea generation
DISCIPLINE: Psychology
HTTP:
LANGUAGE: English
PUB ID: 103-417-210 (Last edited on 2005/07/02 00:48:12 GMT-6)
SPONSOR(S):
 
ABSTRACT:
The recognition of the correct solution to a problem after a period when one is not actively searching for an answer is well documented. However, previous research has focused on problems an individual has not yet resolved. We presented a scenario in which 125 participants believed that they had completed a task and so had no reason to seek further solutions. To their surprise, after a period of distraction, we resumed the testing session. This novel method was combined with accurate recording of both response content and timing. The results from the second session displayed a remarkable similarity to those from the first, including an initial burst of ideas, allowing the inference that, even in the absence of a reason to seek solutions, a process of nonconscious idea generation might be operating.
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