Köhne, Totz and Wehmeyer (2005) Consumer Preferences for Location-Based Service Attributes

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Consumer Preferences for Location-Based Service Attributes - A Conjoint Analysis

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CONTRIBUTORS:

	Author:	Köhne, Frank
	Author:	Totz, Carsten
	Author:	Wehmeyer, Kai (University of Muenster)

JOURNAL:

International Journal of Management and Decision Making, 6(1), 16 - 32.

YEAR:

2005

PUB TYPE:

Journal Article

SUBJECT(S):

mobile commerce, conjoint analysis, consumer preferences, preference elicitation, location-based services

DISCIPLINE:

Business/Management

HTTP:

http://www.inderscience.com/browse/index.php?journalID=19&year=2005&vol=6&issue=1

LANGUAGE:

English

PUB ID:

103-416-874 (Last edited on 2005/06/22 04:48:48 GMT-6)

SPONSOR(S):

ABSTRACT:
Consumer preferences and information on product choice behaviour can be of significant value in development processes of innovative products or services. Potential providers of location-based services in mobile commerce have to deal with a high uncertainty regarding consumers´ acceptance and intensity of use. This paper analyses the applicability of conjoint analysis, a classical technique to identify consumer preferences in multiattribute decision making, to the design of new context sensitive services. The method is evaluated by using a fictitious example of location-based services in a touristic setting. It is concluded that despite methodological and contextual limitations conjoint analysis provides valuable insights into consumers´ preferences regarding selected attributes of the specified service

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