|
|
|
|
CONTRIBUTORS:
|
|
|
JOURNAL:
|
Chief Executive Magazine,
31(6),
58 -
60.
|
|
|
|
YEAR:
|
2005
|
|
PUB TYPE:
|
Journal Article
|
|
SUBJECT(S):
|
Consumer Behavior; Lifestyle; Consumerism of emerging economies; Business Psychology
|
|
DISCIPLINE:
|
Business/Management
|
|
HTTP:
|
http://www.chiefexe.com
|
|
LANGUAGE:
|
Korean
|
|
PUB ID:
|
103-416-120
(Last edited on
2005/09/22 04:00:13 GMT-6)
|
|
SPONSOR(S):
|
|
|
ABSTRACT:
Research raises a question about how much choice can actually impact consumer behavior. Findings by Prof. Barry Schwartz and others may be raising a red flag on how excessive choice may actually be scaring consumers from making buy decisions, thus lowering the probability of a sale. Do we really need 30 different kinds of blue jeans? As countries like Korea begin to offer consumers more and more choice, businesses need to learn more about the reaction of buyers to this phenomenon and also need to adjust market strategies to avoid buyer "meltdown." A case is used to illustrate the impact of this problem on the author's own buying behavior.
|
|
|
|
STATISTICS
|
|
Click on # to view
|
|
Citations
|
|
0
|
|
References
|
|
0
|
|
Comments
|
|
0
|
|
Quality
|
|
0/0.00
|
|
Interest
|
|
0/0.00
|
|
View(er)s
|
|
2/568
|
|
|
|
|
|
|
| Prev |
Next |
|
