Armstrong (2003) How to be Less Persuaded or More Persuasive – Review of Age of Propaganda: The Everyday Use and Abuse of Persuasion

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How to be Less Persuaded or More Persuasive – Review of Age of Propaganda: The Everyday Use and Abuse of Persuasion

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CONTRIBUTORS:

Author:

Armstrong, J. Scott (The Wharton School of the University of Pennsylvania)

JOURNAL:

Journal of Marketing, 67(1), 129 - 130.

YEAR:

2003

PUB TYPE:

Journal Article

SUBJECT(S):

forecasting, propaganda, marketing, persuasion

DISCIPLINE:

Business/Management

HTTP:

http://www-marketing.wharton.upenn.edu/ideas/pdf/Armstrong/PratkanisReview12.pdf

LANGUAGE:

English

PUB ID:

103-415-693 (Last edited on 2006/07/25 15:11:52 GMT-6)

SPONSOR(S):

ABSTRACT:
This second edition of the Age of Propaganda is excellent. (Should I explicitly tell you my conclusion?) I will use a two-sided argument to try to convince you to read this book. (Is a two-sided argument relevant in this situation and, if so, should I tell you the good news first or last?) I will reduce the asides in the rest of this review because are distracting (and distraction is not useful here, as the arguments to purchase this book are strong); suffice it to say that these are the types of issues that the authors address.

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