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Integration of Statistical Methods and Judgment for Time Series Forecasting: Principles from Empirical Research

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CONTRIBUTORS:
  Author Armstrong, J. Scott (The Wharton School of the University of Pennsylvania)
  Author Collopy, Fred
BOOK TITLE:
  Forecasting with judgement (1998) Wright, George; Goodwin, Paul.  Chichester England and New York: J. Wiley.
YEAR: 1998
PUB TYPE: Book Chapter
PAGES: 269 - 293
SUBJECT(S): forecasting, principles, empirical research, time-series
DISCIPLINE: Business/Management
HTTP: http://marketing.wharton.upenn.edu/ideas/pdf/armstrong2/integ.pdf
LANGUAGE: English
PUB ID: 103-415-509 (Last edited on 2006/07/25 16:37:44 GMT-6)
SPONSOR(S):
 
ABSTRACT:
We consider how judgment and statistical methods should be integrated for time-series
forecasting. Our review of published empirical research identified 47 studies, all but four
published since 1985. Five procedures were identified: revising judgment; combining forecasts;
revising extrapolations; rule-based forecasting; and econometric forecasting. This literature
suggests that integration generally improves accuracy when the experts have domain knowledge
and when significant trends are involved. Integration is valuable to the extent that judgments are
used as inputs to the statistical methods, that they contain additional relevant information, and that
the integration scheme is well structured. The choice of an integration approach can have a
substantial impact on the accuracy of the resulting forecasts. Integration harms accuracy when
judgment is biased or its use is unstructured. Equal-weights combining should be regarded as the
benchmark and it is especially appropriate where series have high uncertainty or high instability.
When the historical data involve high uncertainty or high instability, we recommend revising
judgment, revising extrapolations, or combining. When good domain knowledge is available for
the future as well as for the past, we recommend rule-based forecasting or econometric methods.
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