The Moderating Effects of Enduring Involvement on Imagery-Evoking Advertisements
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CONTRIBUTORS:
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PROCEEDINGS TITLE:
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YEAR:
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1996
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PUB TYPE:
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Conference Paper in Proceedings
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PAGES:
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121 -
128
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SUBJECT(S):
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PRODUCT INVOLVEMENT, IMAGERY, ADVERTISING, CONSUMER BEHAVIOR
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DISCIPLINE:
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Business/Management
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HTTP:
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LANGUAGE:
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English
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PUB ID:
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103-414-228
(Last edited on
2005/03/23 15:39:13 US/Mountain)
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SPONSOR(S):
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STATISTICS
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