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An Overview of Online Trust: Antecedents, Consequences, and Implications
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CONTRIBUTORS:
  Author:  Kaluscha, Ewald A. (b. ----, d. ----)
  Author:  Grabner-Kräuter, Sonja
  Author:  Fladnitzer, Marliese
PROCEEDINGS TITLE:
  Proceedings of the AMA Summer Marketing Educators' Conference, July 29 - August 1, 2005, San Francisco, CA
YEAR: 2005
PUB TYPE: Conference Paper in Proceedings
PAGES: 363 - 364
SUBJECT(S): trust, online consumer trust, B2C, Internet marketing
DISCIPLINE: Business/Management
HTTP: http://www.marketingpower.com/content24932.php
LANGUAGE: English
PUB ID: 103-413-698 (Last edited on 2006/09/29 07:54:24 GMT-6)
SPONSOR(S):
 
ABSTRACT:
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