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CONTRIBUTORS:
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PROCEEDINGS TITLE:
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YEAR:
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2004
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PUB TYPE:
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Conference Paper in Proceedings
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PAGES:
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208 -
217
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SUBJECT(S):
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International Business, Marketing, Consumer Ethnocentrism
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DISCIPLINE:
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Business/Management
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HTTP:
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LANGUAGE:
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English
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PUB ID:
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103-412-175
(Last edited on
2005/01/27 07:05:57 US/Mountain)
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SPONSOR(S):
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ABSTRACT:
This study examines the application of the CETSCALE to consumers in Lithuania, viewed as a critical first step in using the scale for future research. An empirical study of Lithuanian consumers revealed strong correlations between ethnocentrism and demographic variables, and a high ethnocentrism score for Lithuanians in general. Although prior research has revealed that ethnocentrism goes hand in hand with patriotism, this relationship in Lithuania was not as strong as expected.
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