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CONTRIBUTORS:
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CONFERENCE TITLE:
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CONF. LOCATION:
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None
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YEAR:
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1997
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PUB TYPE:
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Conference Paper
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SUBJECT(S):
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Embeddedness, social relations, business relations
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DISCIPLINE:
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Business/Management
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HTTP:
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LANGUAGE:
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English
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PUB ID:
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103-408-352
(Last edited on
2004/10/08 02:26:46 GMT-6)
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SPONSOR(S):
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ABSTRACT:
This paper won an Outstanding Paper Award at the conference, given by Allied Academies and SIFE.
In this article I discuss how entrepreneurs strategize by following socially constructed “codes of conduct” institutionalized in the specific business community in which they are embedded. The article is based on the results from a qualitative study of a pool of subcontractors in the metalworking industry in a municipality in Denmark. In my interviews I have focused on the inter-entrepreneurial relations and the impact of the local institutional context on the strategizing of the entrepreneurs. That approach has been taken in order to get the strategizing entrepreneurs to motivate their business relations and social space, which has brought me closer to a motivated understanding of the “codes of conduct”, which govern the principles of strategizing. My main argument is that in positioning business relations the subcontracting entrepreneurs, when strategizing in a highly flexible and highly competitive industry (like the one I have studied), have to think in terms of their social space in the business community. I begin by presenting my empirical field and my meta-assumptions, after which I discuss the theoretical foundations and methodological implications of working with the notion of strategizing entrepreneurs. I then construct an empirically driven theory of the strategizing in business communities, and conclude the article with a theoretical discussion of the concept of strategizing.
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