International Journal of Internet Marketing and Advertising
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EDITORIAL BOARD:
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PUBLISHER:
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START/END YEAR:
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2004 -
????
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PUB TYPE:
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Journal/Periodical/Series
(Peer reviewed, 4 item(s) per year)
ISSN: 1477-5212
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SUBJECT(S):
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The coverage of IJIMA includes, but is not limited to, the following subjects:
Advertising on the Net
Agency relationship management
B2B marketplace
Channel management
Collaborative marketing
Consumer behaviour
Creativity in Web marketing and advertising
Customer relationship management
Direct marketing
Effectiveness in marketing and advertising
E-service management
Ethics in marketing and advertising
Globalisation issues
Human resources management
Innovation and product development
Internet branding
Internet security and privacy issues
Knowledge management
Market intelligence analysis
Marketing research
Marketing strategies
Migration from marketplace to marketspace
Online community management
Pricing strategies
Product evaluation
Promotion
Public relation
Sales management
Service marketing on the Net
Service quality
Service/product quality management
Trust on the Net
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DISCIPLINE:
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Business/Management
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LC NUMBER:
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None
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HTTP:
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LANGUAGE:
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English
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DISPLAY ABSTRACT:
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No
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PUB ID:
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103-406-077
(Last edited on
2004/08/14 14:28:13 GMT-6)
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EDITORIAL STATEMENT:
IJIMA focuses on the emerging changes in theories, strategies, and management methods of marketing and advertising, brought about by the Internet and information technology applications, and their implications on the associated processes, products, and services. Emphasis will also be on the related social, political and economic issues as well as emerging issues of interest to professionals and academics.
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STATISTICS
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