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CONTRIBUTORS:
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FUNDED BY:
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GRANT PROGRAM:
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YEARS:
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2003 -
2004
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PUB TYPE:
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Grant
(ID: PTA-026-27-0002)
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GRANT AMOUNT:
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26,579
Pounds (United Kingdom)
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SUBJECT(S):
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None
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HTTP:
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http://www.regard.ac.uk
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PUB ID:
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103-401-398
(Last edited on
2004/04/06 10:44:14 GMT-6)
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SUMMARY:
The present research is concerned with the self-regulation of behaviour – how do people direct their behaviour in order to achieve desired outcomes? For example how does a person regulate their behaviour in order to lose weight, quit smoking, or improve their relationship with their partner? The focus is on the concept of “implementation intentions”, which are specific plans about when, where, and how to perform goal-directed behaviour. Thus, the person trying to lose weight might specify Monday lunchtime (the situation or environmental cue) as a good opportunity to replace a portion of chips with a salad (the behaviour). While a good deal of evidence suggests that such plans are effectively promote goal-attainment, less research has considered why implementation intentions influence behaviour. The authors PhD research to date identifies two processes as important: First, planning meant that good opportunities to act were detected swiftly and with precision. Second, planning strengthened the association between the environmental cue and the intended behaviour, such that, upon detection of the good opportunity to act, the behaviour was initiated automatically. The primary aim of this fellowship then, is to replicate and publicise these findings and to develop collaborative funding proposals based on enhancing the strength of interventions employing implementation intentions.
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