ABSTRACT:
Who are the big players in the urban territory battlefield? multinational companies gain more and more control of the city territory, each time getting closer to the post-capitalist urban dystopia. What if multinational companies had total control of sections of the city? What are the new socio-political conditions of this new scenario?
After endless deliberations, the city of Frankfurt decides to sell the ownership and territorial control of a section of the inner city, the previously called “Europaviertel”, intended to be the site of an Urban Entertainment Center in the past. The resulting multinational holding creates a zone of exclusion in the city, an exclusive city enclave, accessible only through the signing of a contract “for personal and private entertainment only”.
What if you could acquire, for specific time periods, a new “identity” a parallel life, a character real game, courtesy of a known company or brand, within the limits of this exclusion zone? This is urban entertainment taken to the most psycho-utopian limits. The cross-dressing of the city, available to members only...
