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Developing E-Learning Strategy: An RBV Approach

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CONTRIBUTORS:
  Author Sims, Julian M. (Bath Spa University College)
  Author Powell, Philip
  Author Vidgen, Richard
PROCEEDINGS TITLE:
  Proceedings of the UK Academy of Information Systems Conference. UKAIS, Warwick
YEAR: 2003
PUB TYPE: Conference Paper in Proceedings
PAGES: n/a - n/a
SUBJECT(S): E-learning, strategic alignment, knowledge management, capabilities and competencies, e-business
DISCIPLINE: Information Systems/Technology
HTTP:
LANGUAGE: English
PUB ID: 103-396-231 (Last edited on 2003/11/04 08:23:02 US/Mountain)
SPONSOR(S):
 
ABSTRACT:
This study seeks to understand the adoption of e-learning by Higher Education Institutions from a resource-based view. Case analysis suggests the principle drivers are fear of failure, envy of success and a shortage of resources with rising numbers of students. The ability to experiment, to generate organisational learning, the redesign of learning and the ability to manage campus-wide integration of management information systems are the key capabilities in the first stages of adoption. There is little evidence of enacted strategy, but growing understanding of how to use e-learning through experimentation, and technology acquisition through outsourcing.
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