Foreword by John Stanworth and David Purdy
Scope of Books
Executive Summaries
Introduction
Breaking into the European Union Using Franchising
Comparative Review of Legal Issues
Franchising in Austria
Retail Franchising in Denmark
Compilation of Finnish Franchising Statistics
Finnish Franchisee Training Program
An Overview of Franchising in France
Plural Form Development in the French Franchise Networks
Survival Analysis of French Hotel Franchising
The Legal Environment of Franchising in Germany
Women and Franchising in Germany
Greek Franchising and Opportunities for Future Growth
Franchising in Italy: Trends and Development
Franchising as a Mode of Entry for Italian Companies in International Markets
Understanding Norway for Potential Franchising
Juggling Local Tastes and Brand Consistency
Internalization of Spanish Franchise Chains
Franchising in Switzerland
International Expansion of UK Franchisors
Direct Sales Franchises in the United Kingdom
The Internalization Process of a Franchise System: An Ethnographic Study
Final Reflections
Acknowledgments
ABSTRACT:
* Provides an overview of each area’s legal, political, economic, and social environment.
* Contains informative articles by international authorities . . . and state-of-the-art research.
* Offers case studies of companies already doing business in these markets.
* Points out the unique challenges associated with franchising in various countries.
* Looks at public opinion regarding franchising within these markets.
* Reveals which regions hold the most promise for franchisors in particular industries.
* Discusses the favored modes of entry (master franchising, joint ventures, direct franchising, company-owned stores).
