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Bringing the Role of Interacting Subjects Into Research on Industrial Organisation

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CONTRIBUTORS:
  Author Nygaard, Claus (Copenhagen Business School)
INSTITUTION ID:
  University of Southern Denmark = Syddansk Universitet  (Kolding)
SERIES TITLE:
  CESFO working paper series, Centre for Small Business Studies, No. 1999/5
YEAR: 1999
PUB TYPE: Working Paper/Manuscript
WORKING PAPER NUMBER: 5/99
PAGES: 23 p.
SUBJECT(S): None
DISCIPLINE: Business/Management
HTTP:
LANGUAGE: English
PUB ID: 103-394-750 (Last edited on 2004/10/07 07:36:52 GMT-6)
SPONSOR(S):
 
ABSTRACT:
This positioning paper addresses the role of micro sociology for the field of strategic management. It is presented at IESE to serve as an input to a debate of trends and challenges in European management research, especially a debate of the way in which strategy processes can be conceptualised. In the paper I introduce the concept of strategic genetics, a play on words used to show the difference between the current micro sociological research and teaching in strategy processes at Copenhagen Business School and the positioning school’s perception of generic strategies (Porter, 1980). Based on two empirical studies of strategy processes in 42 manufacturing firms, I argue that strategy processes are conabled (constrained and enabled) by the firm’s past development and present organisation. Strategy processes are not a free choice that can be made in order to position the firm in the market. In my view a major challenge to our academic community is to construct theoretical conceptions of strategy processes based on micro sociological field studies tailored to perceive and interpret ongoing practices. I find that current European research on strategy processes has a distinctiveness that ought to be strengthened by such types of research. It is the role of this positioning paper to address this research agenda.
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