Grabner-Kräuter and Kaluscha (2003) Consumer Trust in Online Purchase Decisions: Empirical Findings and Managerial Implications

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Consumer Trust in Online Purchase Decisions: Empirical Findings and Managerial Implications

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CONTRIBUTORS:

	Author:	Grabner-Kräuter, Sonja
	Author:	Kaluscha, Ewald A. (b. ----, d. ----)

PROCEEDINGS TITLE:

Money, B.R. and Rose, R.L. (eds.): Proceedings of the AMA Summer Marketing Educators' Conference, August 15-18, 2003, Chicago, IL

YEAR:

2003

PUB TYPE:

Conference Paper in Proceedings

PAGES:

243 - 244

SUBJECT(S):

Internet Marketing, electronic commerce, consumer trust, interface design, review, managerial implications

DISCIPLINE:

Business/Management

HTTP:

http://ecommerce.ama.org/summered/index.html

LANGUAGE:

English

PUB ID:

103-393-864 (Last edited on 2003/08/26 08:40:26 GMT-6)

SPONSOR(S):

ABSTRACT:

STATISTICS

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