Kaluscha (2003) The Importance of Consumer Trust in the Adoption of Electronic Commerce

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The Importance of Consumer Trust in the Adoption of Electronic Commerce

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CONTRIBUTORS:

Author:

Kaluscha, Ewald A. (b. ----, d. ----)

PROCEEDINGS TITLE:

Evermann, J., Söderström, E., and Kotlarsky, J. (eds.): Proceedings of 10th Doctoral Consortium of the 15th Conference on Advanced Information Systems Engineering (CAiSE), June 16th - 17th, 2003, Velden/Klagenfurt, Austria, technical report HS-IDA-TR-03-002, University of Skövde, Sweden

YEAR:

2003

PUB TYPE:

Conference Paper in Proceedings

PAGES:

71 - 77

SUBJECT(S):

Consumer Trust, Internet, E-Commerce, B2C

DISCIPLINE:

Information Systems/Technology

HTTP:

http://www.ifi.uni-klu.ac.at/IWAS/HM/eBusiness/Staff/doc/Consumer_Trust_eCommerce_Kaluscha.pdf

LANGUAGE:

English

PUB ID:

103-392-394 (Last edited on 2003/08/26 08:43:18 GMT-6)

SPONSOR(S):

ABSTRACT:
Since the last decade the concept of trust has received increasing attention in the field of electronic commerce by many scholars and practitioners and was recognized as one of the main reasons why a high number of consumers are still reluctant from buying on the Internet. The thesis presented in this paper examines the factors that lead to the establishment of consumer’s initial trust towards an online store, taking consumer, vendor and web-site characteristics as well as the specific nature of the Internet as transaction medium into account. Employing a mixed-methodology approach, the findings from existing trust literature and a focus group will be merged to develop a comprehensive research model which subsequently will be empirically validated using structural equation modeling techniques, based on data gathered in a large-scale experimental survey.

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