Repeat-Purchase Behavior as a Criterion of Teaching Effectiveness
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CONTRIBUTORS:
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JOURNAL:
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YEAR:
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1995
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PUB TYPE:
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Journal Article
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SUBJECT(S):
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Evaluation of Teacher Effectiveness, Repeat-Purchase Behavior, student evaluations, peer evaluations
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DISCIPLINE:
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Education
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HTTP:
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LANGUAGE:
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English
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PUB ID:
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103-392-083
(Last edited on
2003/07/10 17:13:52 GMT-6)
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SPONSOR(S):
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ABSTRACT:
Repeat-purchase behavior (RPB), the subsequent course-taking behavior of students in a particular field, was examined as a criterion of teaching effectiveness. Correlations were obtained between RPB and instructor, student, and situation characteritics, as well as student and peer evaluations of teacxhing effectiveness. Practical implications are discussed.
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