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Sportwerbung: Wirkungen und Werbewert

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CONTRIBUTORS:
  Author Tischler, Thomas
  Author Krüger, Arnd (Georg-August-Universität Göttingen)
  Author Goldberg, P.
INSTITUTION ID:
  Tischler  (Berlin)
SERIES:
 
YEAR: 1986
PUB TYPE: Report
REPORT NUMBER: None
PAGES: 10,  800 p.
SUBJECT(S): advertisement; sports; mass media; media analysis; football; television
DISCIPLINE: Business/Management
HTTP:
LANGUAGE: German
PUB ID: 103-390-680 (Last edited on 2003/05/24 10:36:19 GMT-6)
SPONSOR(S):
 
ABSTRACT:
STATISTICS
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