Marketing medicine: the image of the early modern mountebank
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CONTRIBUTORS:
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JOURNAL:
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YEAR:
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2001
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PUB TYPE:
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Journal Article
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SUBJECT(S):
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sixteenth century , seventeenth century , renaissance , early modern , history and criticism , quacks and quackery , medicine , Germany , Italy , illustrations , drama , theater
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DISCIPLINE:
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History
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HTTP:
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LANGUAGE:
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English
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PUB ID:
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103-388-079
(Last edited on
2003/08/16 10:27:27 GMT-6)
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SPONSOR(S):
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ABSTRACT:
Medicine and theatre were highly effective marketing strategies for early modern itinerants, especially when used in combination.
Contents:
mountebank images;
the chief mountebank's personal appearance;
the chief mountebank's personal routines;
the image of the 'flying surgeon' [Charles Bernoin, d.1673];
conclusions;
illustrations (17)
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