Sport Marketing, The Sport Business Industry, Historical Eras in Sport Marketing, The Global Market for the Sport Industry, Sport Marketing Theory, Sport Marketing Research, Segmentation, Targeting, and Positioning in Sport Business, Marketing Information Systems, The Marketing Mix and the Sport Industry, The Product in the Sport Industry, Pricing Strategies for the Sport Industry, marketing Channels and Distribution Decisions in the Sport Industry, Promotion in the Sport Industry, Media Relations in Sport, Marketing Through Endorsements and Sponsorships, Using Licensing and Logos in the Sport Industry, Web-Based Sport Marketing
ABSTRACT:
Fundamentals of Sport Marketing (2nd Edition) is a best-seller in textbooks in sport marketing. The second edition presents the most used and contemporary sport marketing fundamentals in the sport business industry. With chapters on fundamentals, theory, and practice, it also contains several appendices including directories of sport businesses and sample sport marketing research surveys from real research. Friends living in Chinese-speaking nations can obtain a Chinese language edition.
