Mudambi and Baum (1997) Strategic Segmentation: An Empirical Analysis of Tourist Expenditure in Turkey

getCITED

Home Search Add Content Reports Help

Edit Publication | Edit Contributors | Delete Publication | Edit References | Edit Citations

Add to Bookstack | Show Bookstack | Change Bookstack

Strategic Segmentation: An Empirical Analysis of Tourist Expenditure in Turkey

Post a Comment

CONTRIBUTORS:

	Author:	Mudambi, Ram (Temple University)
	Author:	Baum, Tom

JOURNAL:

Journal of Travel Research, 36(1), 29 - 34.

YEAR:

1997

PUB TYPE:

Journal Article

SUBJECT(S):

destination marketing; tourist spending; segmentation analysis

DISCIPLINE:

Business/Management

HTTP:

http://www.sagepub.co.uk/frame.html?http://www.sagepub.co.uk/journals/details/j0255.html

LANGUAGE:

English

PUB ID:

103-384-224 (Last edited on 2002/11/25 19:05:39 US/Mountain)

SPONSOR(S):

ABSTRACT:
This article presents a methodology to aid strategic planners in analyzing segment attractiveness. The methodology involves using country of origin as the primary segmenting variable and a number of demographic and behavioral characteristics as secondary segmenting variables. The methodology is quite flexible and quantitatively robust. The methodology is illustrated through an application to country-of-origin based tourist expenditure in Turkey, and target segments for promotional expenditure are identified.

STATISTICS

Click on # to view
Citations		0
References		0
Comments		0
Quality		0/0.00
Interest		0/0.00
View(er)s		1/246

Quality
	N/A
High
	7
	6
	5
	4
	3
	2
	1
Low

Interest
	N/A
High
	7
	6
	5
	4
	3
	2
	1
Low

Prev | Next