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CONTRIBUTORS:
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JOURNAL:
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YEAR:
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2001
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PUB TYPE:
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Journal Article
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SUBJECT(S):
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None
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DISCIPLINE:
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Business/Management
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HTTP:
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LANGUAGE:
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English
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PUB ID:
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103-383-654
(Last edited on
2005/08/13 09:43:40 GMT-6)
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SPONSOR(S):
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ABSTRACT:
The content of selected international marketing serials, published from 1985 to 1998, is examined. Results show that the authors published in these serials tend to (1) work at U.S. universities, (2) be affiliated with marketing departments, (3) be senior professors, (4) be male, and (5) work with a single co-author. Articles often focus on export and import, promotion, consumer behavior, and country of origin. Empirical studies–typically survey research based on one-country convenience samples–are typically drawn from the U.S., U.K., Japan, Korea, PRC ,Canada, and Hong Kong. South America and Africa are the less studied regions. Statistical analysis is often limited to univariate and bivariate methods. Implications for future international marketing studies are suggested.
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STATISTICS
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