Competing Effectively: Environmental Scanning, Competitive Strategy, and Organizational Performance in Small Manufacturing Firms
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CONTRIBUTORS:
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JOURNAL:
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YEAR:
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2000
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PUB TYPE:
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Journal Article
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SUBJECT(S):
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Environmental scanning, competitive strategy, organizational performance, small businesses
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DISCIPLINE:
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Business/Management
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HTTP:
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www.be.wvu.edu/serve/bureau/jsbm
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LANGUAGE:
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English
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PUB ID:
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103-378-952
(Last edited on
2004/04/07 17:53:06 GMT-6)
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SPONSOR(S):
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ABSTRACT:
Environmental scanning is generally viewed by strategic management scholars as a prerequisite for formulating effective business strategies. This study of small manufacturing firms competing in a wide variety of industries examines the effect of the frequency and scope of environmental scanning on environment-competitive strategy alignment. Results suggest that obtaining information on several aspects of specific environmental sectors (scope) facilitates environment-competitive strategy alignment whereas the frequency of scanning has no affect on this alignment.
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STATISTICS
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