Christou (1999) Tourism Market Research

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Tourism Market Research

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CONTRIBUTORS:

Author:

Christou, Evangelos (Technological Educational Institute of Thessaloniki (T.E.I. of Thessaloniki))

PUBLISHER:

Interbooks Publications (Athens)

SERIES TITLE:

YEAR:

1999

PUB TYPE:

Book (ISBN 960-390-046-X [pbk])

VOLUME/EDITION:

PAGES (INTRO/BODY):

27, 323 p.

SUBJECT(S):

Tourism marketing, marketing reserach, market research, tourism research, tourism, Greece, tourism market research,

DISCIPLINE:

Business/Management

LC NUMBER:

None

HTTP:

LANGUAGE:

Greek, Modern (1453-)

PUB ID:

103-377-512 (Last edited on 2002/05/17 05:05:18 GMT-6)

SPONSOR(S):

ABSTRACT:
This book provides an overview and in-depth analysis of strategies, tools, techniques and practices that are used by marketers to research the tourism market or to prepare, design and execute a marketing research program in a tourism-market context.

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