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Need for cognition and advertising: Understanding the role of personality variables in consumer behavior

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CONTRIBUTORS:
  Author Haugtvedt, C. P. (The Ohio State University Columbus)
  Author Petty, R. E. (The Ohio State University Columbus)
  Author Cacioppo, J. T. (University of Chicago)
JOURNAL:
  Journal of consumer psychology: The official journal of the Society for Consumer Psychology, 1(??), 239 - 260.
YEAR: 1992
PUB TYPE: Journal Article
SUBJECT(S): None
DISCIPLINE: Psychology
HTTP:
LANGUAGE: English
PUB ID: 103-374-227 (Last edited on 2005/10/30 16:15:18 US/Mountain)
SPONSOR(S):
 
ABSTRACT:
None
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