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Service management and marketing: Managing the moments of truth in service competition

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CONTRIBUTORS:
  Author Gronroos, C.
PUBLISHER:
  Lexington Books  (Lexington, MA)
SERIES TITLE:
 
YEAR: 1990
PUB TYPE: Book
VOLUME/EDITION:
PAGES (INTRO/BODY):
SUBJECT(S): None
DISCIPLINE: Business/Management
LC NUMBER: None
HTTP:
LANGUAGE: English
PUB ID: 103-374-198 (Last edited on 2002/04/18 16:35:04 GMT-6)
SPONSOR(S):
 
ABSTRACT:
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