Gladden, Irwin and Sutton (2001) Managing North American major professional sport teams in the new millenium: A focus on building brand equity

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Managing North American major professional sport teams in the new millenium: A focus on building brand equity

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CONTRIBUTORS:

	Author:	Gladden, James M. (University of Massachusetts Amherst)
	Author:	Irwin, Richard L. (University of Memphis)
	Author:	Sutton, William A. (University of Massachusetts Amherst)

JOURNAL:

Journal of Sport Management [JSM], 15(4), 297 - 317.

YEAR:

2001

PUB TYPE:

Journal Article

SUBJECT(S):

Sport management

DISCIPLINE:

Recreation, Sports & Leisure Studies

HTTP:

LANGUAGE:

English

PUB ID:

103-372-419 (Last edited on 2006/03/24 12:59:51 US/Mountain)

SPONSOR(S):

ABSTRACT:
None

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