Central and peripheral routes to advertising effectiveness: The moderating role of involvement
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CONTRIBUTORS:
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JOURNAL:
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YEAR:
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1983
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PUB TYPE:
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Journal Article
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SUBJECT(S):
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None
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DISCIPLINE:
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No discipline assigned
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HTTP:
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LANGUAGE:
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English
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PUB ID:
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103-369-042
(Last edited on
2003/04/15 02:19:22 GMT-6)
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SPONSOR(S):
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STATISTICS
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