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How to determine the composition and influence of a buying center

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CONTRIBUTORS:
  Author Mattson, M. R
JOURNAL:
  Industrial marketing management, 17(??), 204 - 205.
YEAR: 1988
PUB TYPE: Journal Article
SUBJECT(S): None
DISCIPLINE: No discipline assigned
HTTP:
LANGUAGE: English
PUB ID: 103-368-284 (Last edited on 2002/02/27 18:45:09 US/Mountain)
SPONSOR(S):
 
ABSTRACT:
None
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