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Institutional Initiatives for Technological Change: From Issue Interpretation to Strategic Choice

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CONTRIBUTORS:
  Author Ginsberg, Ari
  Author Venkatraman, N. (Boston University)
JOURNAL:
  Organization Studies (OS), 16(3), 425 - 448.
YEAR: 1995
PUB TYPE: Journal Article
SUBJECT(S): *Information-Technology (D397175); *Technological-Change (D856500); *Adoption-of-Innovations (D009000); *Organizational-Change (D591300)
DISCIPLINE: No discipline assigned
HTTP:
LANGUAGE: English
PUB ID: 103-361-804 (Last edited on 2003/02/24 09:37:18 US/Mountain)
SPONSOR(S):
 
ABSTRACT:
To test a managerial cognition model of organizational adaptation to technological change, examined are strategic responses to the introduction of electronic filing of individual income-tax returns by the US Internal Revenue Service. Based on 1987 questionnaire data from 430 tax-return preparation businesses in the US, analyzed are the effects of issue interpretation on two dimensions of response strategy - the target (intra- vs interorganizational) & the magnitude (level of commitment). Results support the usefulness of a managerial cognition approach for explaining different response patterns to institutional initiatives for technological change. Three dimensions of issue interpretation - urgency, understandability, & manageability - shape the level of commitment devoted to actions designed to resolve the issue. Also supported is the sequential nature of response consideration with respect to target, namely that intraorganizational strategies were considered before interorganizational strategies. 3 Tables, 1 Figure, 2 Appendixes, 34 References. Adapted from the source document
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