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Naked Exclusion

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CONTRIBUTORS:
  Author Rasmusen, Eric B.
  Author Ramseyer, J. Mark
  Author Wiley, John S., Jr.
JOURNAL:
  The American Economic Review (AER), 81(5), 1137 - 45.
YEAR: 1991
PUB TYPE: Journal Article
SUBJECT(S): Market-Structure,-Firm-Strategy,-and-Market-Performance:-Monopoly; -Monopolization-Strategies-cartels; -collusion (L120); Vertical-Restraints; -Resale-Price-Maintenance; -Quantity-Discounts (L420); Entry; -Monopoly
DISCIPLINE: No discipline assigned
HTTP:
LANGUAGE: English
PUB ID: 103-356-449 (Last edited on 2002/02/27 18:44:29 US/Mountain)
SPONSOR(S):
 
ABSTRACT:
Ordinarily, a monopoly cannot increase its profits by asking customers to sign agreements not to deal with potential competitors. If, however, there are one hundred customers and the minimum efficient scale requires serving fifteen, the monopoly need only lock up eighty-six customers to forestall entry. If each customer believes that the others will sign, each also believes that no rival seller will enter. Hence, an individual customer loses nothing by signaling the exclusionary agreement and will indeed sign. Thus, naked exclusion can be profitable.
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