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Organizational images and member identification

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CONTRIBUTORS:
  Author Dutton, Jane E. (University of Michigan Ann Arbor)
  Author Dukerich, Janet M. (The University of Texas at Austin)
  Author Harquail, Celia V.
JOURNAL:
  Administrative Science Quarterly , 39(??), 239 - 63.
YEAR: 1994
PUB TYPE: Journal Article
SUBJECT(S): Organizational-commitment; Social-identity; Social-interaction; Social-perception; Corporate-image; Self-perception
DISCIPLINE: No discipline assigned
HTTP:
LANGUAGE: English
PUB ID: 103-343-957 (Last edited on 2005/03/10 10:22:38 US/Mountain)
SPONSOR(S):
 
ABSTRACT:
We develop a model to explain how images of one's work organization shape the strength of his or her identification with the organization. We focus on two key organizational images: one based on what a member believes is distinctive, central, and enduring about his or her organization and one based on a member's beliefs about what outsiders think about the organization. According to the model, members assess the attractiveness of these images by how well the image preserves the continuity of their self-concept, provides distinctiveness, and enhances self-esteem. The model leads to a number of propositions about how organizational identification affects members' patterns of social interaction. .
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