A Theoretical Model of Sport Spectator Consumption Behavior.
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CONTRIBUTORS:
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JOURNAL:
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YEAR:
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2000
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PUB TYPE:
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Journal Article
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SUBJECT(S):
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Sport Fans; Consumption Behavior; Motives; Team Identification
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DISCIPLINE:
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Recreation, Sports & Leisure Studies
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HTTP:
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LANGUAGE:
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English
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PUB ID:
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103-343-684
(Last edited on
2002/02/27 18:43:59 US/Mountain)
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SPONSOR(S):
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ABSTRACT:
Sport spectating is a popular leisure activity in the United States and each year becomes a larger promotional tool for big business. Using a review of sport spectator literature, this article presents a comprehensive theoretical model to enhance our understanding and study of sport fan/spectator consumption behavior. Six general factors (motives, level of identification, expectancies, confirmation or disconfirmation of expectancies, self-esteem responses, and the affective state of the individual) and their relationships are discussed. Directions for future research and applications are provided.
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