The self-presentation of sport fans: investigating the importance of team identification and self-esteem
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ABSTRACT:
The current investigation tested the impact of level of team identification and level of self-esteem on sport fans' self-presentations. Participants were asked to read a description of a fellow student who was described as a die-hard fan of a rival team. The participants were then asked to provide a self-description to be given to the fellow student. The participants then completed a measure of their identification with a sport team and a measure of their self-esteem. Regression analyses revealed that level of identification was a significant predictor of whether or not a person's self-description mentioned their fandom. Among those persons mentioning their fandom, level of self-esteem was a significant predictor of how soon they mentioned the trait. Discussion centers on suggestions for future research on the self-presentational tactics of sport fans.
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