Pan, Gabert, McGaugh and Branvold (1997) Factors and differential demographic effects on purchases of season tickets for intercollegiate basketball games

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Factors and differential demographic effects on purchases of season tickets for intercollegiate basketball games

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CONTRIBUTORS:

	Author:	Pan, D. W.
	Author:	Gabert, T. E.
	Author:	McGaugh, E. C.
	Author:	Branvold, S. E.

JOURNAL:

Journal of Sport Behavior (JSB), 20(4), 447 - 464.

YEAR:

1997

PUB TYPE:

Journal Article

SUBJECT(S):

basketball; university; motivation; decision-making; season-ticket; demography; factor-analysis

DISCIPLINE:

No discipline assigned

HTTP:

https://secure.sportquest.com/su.cfm?articleno=456745&title=456745

LANGUAGE:

English

PUB ID:

103-343-557 (Last edited on 2002/02/27 18:44:14 US/Mountain)

SPONSOR(S):

ABSTRACT:
The purposes of this study were to (a) identify the constructs of motives that constitute the decision process of purchasing a season ticket, and (b) investigate the differential effects of demographic variables on the constructs of motives, the behavioral factor of individuals holding a season ticket, and alternative sports preferences. A random sample of 402 season ticket holders for an NCAA Division IA men's basketball team was surveyed, and 172 (43 percent) responses were used in the analysis. The factor analysis identified five constructs containing 16 movies. The results of the ANOVA procedures at females exhibited a stronger loyalty to the team and had a higher rating of Social Factors than males. Fans under 40 years of age viewed Social Factors as the most important construct in deciding season ticket purchases, while those between 41-50 years of age displayed the highest interest in the team winning record. Individuals with lower income prioritized economic factors over team success and loyalty. Fans from a small family were more likely to maintain a season ticket package based on affordability, while those from a larger family purchased the package primarily for their social needs.

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