Salwen and Wood (1994) Depictions of female athletes on Sports Illustrated covers, 1957-1989

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Depictions of female athletes on Sports Illustrated covers, 1957-1989

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CONTRIBUTORS:

	Author:	Salwen, M. B.
	Author:	Wood, N.

JOURNAL:

Journal of Sport Behavior (JSB), 17(2), 98 - 107.

YEAR:

1994

PUB TYPE:

Journal Article

SUBJECT(S):

Sports-Illustrated; woman; longitudinal-study; stereotype; content-analysis

DISCIPLINE:

No discipline assigned

HTTP:

https://secure.sportquest.com/su.cfm?articleno=352262&title=352262

LANGUAGE:

English

PUB ID:

103-343-482 (Last edited on 2002/02/27 18:44:13 US/Mountain)

SPONSOR(S):

ABSTRACT:
Research indicates that female sports is under-represented in the news media. In addition, when females appear in sports news, they are usually in stereotyped roles. This study examined the portrayals of females on the covers of Sports Illustrated for over three decades. The finding confirmed previous research that females receive less news coverage than males. Females were also more likely than male athletes to be portrayed in non-active sports poses. The longitudinal analysis indicated that the portrayal of female athletes may have actually worsened. The most thorough coverage of female athletes was during the 1950s.

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