Skiers' perceptions of danger as a function of awareness of fatalities
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ABSTRACT:
Skiing is a potentially dangerous sport and fatalities do occur. However, it is unclear as to whether such information is widely disseminated among skiers. The purpose of the present study was to determine both the extent of such knowledge among skiers and what effects, if any, such information might have upon ratings of 'dangerousness' and upon changes in skiing behavior. Reports by Burnstein and his colleagues would suggest that knowledge of ski-related fatalities should be persuasive and result in increased ratings of dangerousness and decreased risky behavior. In this study, 542 skiers completed questionnaires bearing on these issues. Results indicate that about 50 percent of skiers know about recent ski-related deaths and that the majority of these were skiers over the age of 25. Analysis of the data revealed that knowledge of fatalities (as opposed to less severe injuries) was crucial in increasing skiers' ratings of the danger inherent in the sport and, more importantly, in decreasing risky behaviour, at least by self-report. Implications for dissemination of skiing fatalities, especially among younger skiers was discussed.
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