Gamst, Sutherland and Evans (1993) A profile of newspaper sports section readers and nonreaders

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A profile of newspaper sports section readers and nonreaders

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CONTRIBUTORS:

	Author:	Gamst, G.
	Author:	Sutherland, Y. N.
	Author:	Evans, B. A.

JOURNAL:

Journal of Sport Behavior (JSB), 16(4), 229 - 238.

YEAR:

1993

PUB TYPE:

Journal Article

SUBJECT(S):

factor-analysis; leisure; sport; newspaper; reading; pleasure

DISCIPLINE:

No discipline assigned

HTTP:

https://secure.sportquest.com/su.cfm?articleno=343833&title=343833

LANGUAGE:

English

PUB ID:

103-343-448 (Last edited on 2002/02/27 18:44:13 US/Mountain)

SPONSOR(S):

ABSTRACT:
Four hundred and ten telephone interviews were conducted with a random sample of subscribers to a metropolitan newspaper in the United States. The respondents were trichotomized among three groups (Reader Types) based on their self-reported reading frequency of the sports section: Regular, Occasional, and Nonreaders. Responses to 20 sports attitude questions revealed that regular sports section readers are interested in a variety of hard and soft sports news. Nonreaders appear to be somewhat interested in soft news. Factor analysis of these 20 items yielded 3 reliable factors: Anti-Sports, Entertainment, and Sports Personalities. Reader Type was found to differentiate the Anti-Sports and Entertainment dimensions but not Sports Personalities.

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