Schurr, Wittig, Ruble and Ellen (1988) Demographic and Personality Characteristics Associated with Persistent, Occasional, and Non-attendance of University Male Basketball Games by College Students

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Demographic and Personality Characteristics Associated with Persistent, Occasional, and Non-attendance of University Male Basketball Games by College Students

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CONTRIBUTORS:

	Author:	Schurr, K. T.
	Author:	Wittig, A. F.
	Author:	Ruble, V. E.
	Author:	Ellen, A. S.

JOURNAL:

Journal of Sport Behavior (JSB), 9(1), 3 - 17.

YEAR:

1988

PUB TYPE:

Journal Article

SUBJECT(S):

attendance; basketball; personality; spectator; university; student; socioeconomic-factor; demography

DISCIPLINE:

No discipline assigned

HTTP:

https://secure.sportquest.com/su.cfm?articleno=333383&title=333383

LANGUAGE:

English

PUB ID:

103-343-362 (Last edited on 2002/02/27 18:44:13 US/Mountain)

SPONSOR(S):

ABSTRACT:
Uses student attendance at two university basketball games, played during different years, to examine the characteristics of occasional and persistent direct sport consumers. Also looks at the characteristics exhibited by such consumers when a 'star' performer is present. Results support the contention that 'lifestyle' and identification' are important factors in sport consumption. Finds that preferences for action-oriented activities' and 'social support' are also important factors, and are particularly relevant for describing the persistent consumer. The presence of a 'star' performer does not attract disproportionately larger numbers from student groups that typically do not attend sporting events.

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