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The impact of fan attitudes on intentions to watch professional basketball teams on television

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CONTRIBUTORS:
  Author Mahony, Daniel F. (University of Louisville)
  Author Moorman, Anita M. (University of Louisville)
JOURNAL:
  Sport Management Review [SMR], 2(1), 43 - 66.
YEAR: 1999
PUB TYPE: Journal Article
SUBJECT(S): basketball; spectator; attitude; television-viewing; measurement
DISCIPLINE: No discipline assigned
HTTP:
LANGUAGE: English
PUB ID: 103-342-658 (Last edited on 2002/04/03 18:30:05 US/Mountain)
SPONSOR(S):
 
ABSTRACT:
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