Tonks, Davis, McMahon and Wang (1984) The role of marketing in studies of leisure

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The role of marketing in studies of leisure

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CONTRIBUTORS:

	Author:	Tonks, D. G.
	Author:	Davis, H. M.
	Author:	McMahon, J. P.
	Author:	Wang, H. H.

JOURNAL:

Leisure Studies, 3(1), 77 - 88.

YEAR:

1984

PUB TYPE:

Journal Article

SUBJECT(S):

leisure; research; marketing; philosophy

DISCIPLINE:

No discipline assigned

HTTP:

https://secure.sportquest.com/su.cfm?articleno=150079&title=150079

LANGUAGE:

English

PUB ID:

103-338-778 (Last edited on 2002/02/27 18:44:00 US/Mountain)

SPONSOR(S):

ABSTRACT:
This paper examines the hypothesis that marketing can add to both academic and managerial studies of leisure. Market segmentation is seen as a fundamental factor in effective marketing. The authors feel that a collaborative approach to marketing and leisure studies will be beneficial to both disciplines.

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