Mendez (1999) Virtual signage: the pitfalls of "now you see it, now you don't"

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Virtual signage: the pitfalls of "now you see it, now you don't"

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CONTRIBUTORS:

Author:

Mendez, H. Y.

JOURNAL:

Sport Marketing Quarterly [SMQ], 8(4), 15 - 21.

YEAR:

1999

PUB TYPE:

Journal Article

SUBJECT(S):

sport; marketing; Virtual-Advertising

DISCIPLINE:

Recreation, Sports & Leisure Studies

HTTP:

LANGUAGE:

English

PUB ID:

103-337-819 (Last edited on 2002/02/27 18:43:51 US/Mountain)

SPONSOR(S):

ABSTRACT:
The sports industry has long served as a testing field for new and

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