Duncan and Campbell (1999) Internet users: how to reach them and how to integrate the Internet into the marketing strategy of sport business

getCITED

Home Search Add Content Reports Help

Edit Publication | Edit Contributors | Delete Publication | Edit References | Edit Citations

Add to Bookstack | Show Bookstack | Change Bookstack

Internet users: how to reach them and how to integrate the Internet into the marketing strategy of sport business

Post a Comment

CONTRIBUTORS:

	Author:	Duncan, M.
	Author:	Campbell, R. M.

JOURNAL:

Sport Marketing Quarterly [SMQ], 8(2), 35 - 41.

YEAR:

1999

PUB TYPE:

Journal Article

SUBJECT(S):

sport; Internet; business; marketing

DISCIPLINE:

Recreation, Sports & Leisure Studies

HTTP:

https://secure.sportquest.com/su.cfm?articleno=S-59987&title=S-59987

LANGUAGE:

English

PUB ID:

103-337-810 (Last edited on 2002/02/27 18:43:51 US/Mountain)

SPONSOR(S):

ABSTRACT:
Advances in media technology have driven the sport industry in the 20th century and will continue to do so in the future. In the 1990s, the Internet has emerged as the latest technological advancement for sport managers to utilize in their marketing plans. The purpose of this paper is to describe the common attributes of Internet users and the functions the Internet can perform for sport businesses. It also explains approches to integrating this medium into a firm's marketing strategy for reaching these potential customers. Finally, a brief overview of the problems facing consumers and companies using the Internet is presented.

STATISTICS

Click on # to view
Citations		1
References		0
Comments		0
Quality		0/0.00
Interest		0/0.00
View(er)s		3/899

Quality
	N/A
High
	7
	6
	5
	4
	3
	2
	1
Low

Interest
	N/A
High
	7
	6
	5
	4
	3
	2
	1
Low

Prev | Next