Barr, Sutton and McDermott (1999) Marketing implications of Title IX for collegiate athletic departments

getCITED

Home Search Add Content Reports Help

Edit Publication | Edit Contributors | Delete Publication | Edit References | Edit Citations

Add to Bookstack | Show Bookstack | Change Bookstack

Marketing implications of Title IX for collegiate athletic departments

Post a Comment

CONTRIBUTORS:

	Author:	Barr, C. A. (University of Massachusetts Amherst)
	Author:	Sutton, W. A. (University of Massachusetts Amherst)
	Author:	McDermott, E. M.

JOURNAL:

Sport Marketing Quarterly [SMQ], 8(3), 9 - 20.

YEAR:

1999

PUB TYPE:

Journal Article

SUBJECT(S):

survey; United-States; marketing; woman; university; sport; Title-IX

DISCIPLINE:

Recreation, Sports & Leisure Studies

HTTP:

https://secure.sportquest.com/su.cfm?articleno=S-79397&title=S-79397

LANGUAGE:

English

PUB ID:

103-337-806 (Last edited on 2002/02/27 18:43:51 US/Mountain)

SPONSOR(S):

ABSTRACT:
Title IX prohibits sex discrimination in any educational program or activity that receives federal funding. Collegiate athletic departments have found themselves under the Title IX microscope and have been feeling the effects of the implementation of this law. This study was performed to determine Title IX's impact on the athletic marketing area within an athletic department. In addition, data comparisons were made between divisions to determine if differences existed in the types of activities or criteria used surrounding the marketing and promotion of women's sport programs. Collegiate sport marketers and athletic administrators can use this information to assist in documenting the need for additional marketing budgetary and personnel support for the women's sport programs ensuring Title IX compliance in this component area.

STATISTICS

Click on # to view
Citations		0
References		0
Comments		0
Quality		0/0.00
Interest		0/0.00
View(er)s		3/1085

Quality
	N/A
High
	7
	6
	5
	4
	3
	2
	1
Low

Interest
	N/A
High
	7
	6
	5
	4
	3
	2
	1
Low

Prev | Next