Kochman (1995) Major League baseball: what really puts fans in the stands?

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Major League baseball: what really puts fans in the stands?

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CONTRIBUTORS:

Author:

Kochman, L. M.

JOURNAL:

Sport Marketing Quarterly [SMQ], 4(1), 9 - 11.

YEAR:

1995

PUB TYPE:

Journal Article

SUBJECT(S):

Major-league; baseball; economics; attendance; marketing

DISCIPLINE:

Recreation, Sports & Leisure Studies

HTTP:

https://secure.sportquest.com/su.cfm?articleno=373389&title=373389

LANGUAGE:

English

PUB ID:

103-337-729 (Last edited on 2002/02/27 18:43:51 US/Mountain)

SPONSOR(S):

ABSTRACT:
Attendance at Major League Baseball games has long been thought to be a function of the uncertainty of a game's outcome. Optimal uncertainty and, in turn, maximal attendance are said to occur when there is a 60 percent chance that the home team will win. This study reexamined the data used by past researchers and found that the betting odds associated with a 60 percent probability of winning (7-8) are more consistent with outcome certainty than with the accepted conclusion of outcome uncertainty. One explanation for the counterintuitive finding may be that it simply costs too much to attend a MLB game today to take the chance of witnessing a losing effort.

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