Grant and Bashaw (1995) A collegiate football program confronts a sports marketing crisis: results and implications of a descriptive study

getCITED

Home Search Add Content Reports Help

Edit Publication | Edit Contributors | Delete Publication | Edit References | Edit Citations

Add to Bookstack | Show Bookstack | Change Bookstack

A collegiate football program confronts a sports marketing crisis: results and implications of a descriptive study

Post a Comment

CONTRIBUTORS:

	Author:	Grant, E. S.
	Author:	Bashaw, R. E.

JOURNAL:

Sport Marketing Quarterly [SMQ], 4(1), 35 - 40.

YEAR:

1995

PUB TYPE:

Journal Article

SUBJECT(S):

football; marketing; case-study; university; business; community

DISCIPLINE:

Recreation, Sports & Leisure Studies

HTTP:

https://secure.sportquest.com/su.cfm?articleno=373392&title=373392

LANGUAGE:

English

PUB ID:

103-337-727 (Last edited on 2002/02/27 18:43:51 US/Mountain)

SPONSOR(S):

ABSTRACT:
The authors describe a study designed to elicit data relevant to an important market segment for collegiate football programs - the local business community. The study was conducted to garner insight into how those responsible for a university football program should respond to news that an important competitor and major spectator draw would end its association with the university conference. Study findings illustrate the importance of the business community's awareness and support of collegiate sports. The authors discuss the implications of the study findings and provide suggestions regarding how sports organizations can proactively market their sports programs when faced with a sports marketing crisis similar to the one described.

STATISTICS

Click on # to view
Citations		0
References		0
Comments		0
Quality		0/0.00
Interest		0/0.00
View(er)s		1/245

Quality
	N/A
High
	7
	6
	5
	4
	3
	2
	1
Low

Interest
	N/A
High
	7
	6
	5
	4
	3
	2
	1
Low

Prev | Next