Boone, Kochunny and Wilkins (1995) Applying the brand equity concept to major league baseball

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Applying the brand equity concept to major league baseball

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CONTRIBUTORS:

JOURNAL:

Sport Marketing Quarterly [SMQ], 4(3), 33 - 42.

YEAR:

1995

PUB TYPE:

Journal Article

SUBJECT(S):

major-league; baseball; merchandising; licensing; trademark; logo; Brand-Name

DISCIPLINE:

Recreation, Sports & Leisure Studies

HTTP:

LANGUAGE:

English

PUB ID:

103-337-720 (Last edited on 2002/02/27 18:43:51 US/Mountain)

SPONSOR(S):

ABSTRACT:
The concept of brand equity is widely used in the consumer-goods sector

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